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In a key clarification for webmasters and SEO specialists, Google’s John Mueller confirmed that search engines don’t need special handling for paginated content. This update simplifies how sites…
The concern of many local businesses and SEO specialists was resolved when Google confirmed that it had addressed an important bug linked to review counts on
In a shock move that sent the tech world into a spin, Alphabet Inc., the parent of Google, announced its fourth-quarter results of 2024 with a record 12% rise in revenues to $96.5 billion.
In a bold admission, Google CEO Sundar Pichai has admitted that the firm’s sophisticated AI model, Gemini, has shown bias in its responses. This admission…
As every advertiser knows, digital marketing is constantly evolving, and GCM 360 serves as a stronghold for those looking to improve their campaigns. Recent updates and integrations…
Recently, Google has updated and given some specific guidance on bringing Google Analytics 4 together with Google Search Console to better flesh out website performance analysis.
Google has implemented tremendous changes in its search algorithms, marking a historic move that makes traditional rank tracking questionable among SEO professionals.
Another dizzying show of algorithm agility by Google has now shaken the digital marketing worldGoogle is popularizing a new way to consume news and content with its AI-powered…
In a bold and exciting new announcement, Google has proclaimed its readiness to completely revolutionize the online digital search experience. With the innovative Gemini 2.0 technology, they promise a transformative shift…
In a bold move sending waves across the digital marketing industry, Google has released Customer Match for Google Analytics thereby potentially changing how brands can connect with audiences
Google officially rolled out the Search Console Recommendations to all users, promising actionable insights to enhance website performance. Since its initial release in August, the feature is now live for everyone worldwide…
Bing has stepped up its game in the AI-driven search space with the recent release of optimization guidelines tailored for marketers. As the backbone for OpenAI’s SearchGPT and the developer of its own “Generative Search” launched in July…
The high-stakes legal battle may redefine the technology landscape as the U.S. Department of Justice is readying to unleash an unprecedented attack on Google’s digital dominance, a landmark antitrust trial scheduled to start in April…
The U.S. Department of Justice has suggested a new antitrust intervention, this time asking Google to divest its Chrome browser and potentially the Android mobile operating system to supposedly curb search market monopolization.
Google has taken a new move against “parasite SEO” by updating comprehensively its site reputation abuse policy launched earlier this year. Parasite SEO involves practices where domains use their authority to manipulate…
Microsoft is transforming research on cybersecurity with its unprecedented Zero Day Quest, a pioneering hacking event designed to unearth critical vulnerabilities in cloud and AI technologies…
Web analytics professionals across the globe are undergoing a critical test with Google Analytics 4 (GA4) since users were reporting major problems with data collection, thus casting doubts over the reliability of the platform…
For making it easier for publishers, Google announced changes to its treatment of first-party cookie controls. For simplicity, the company is bringing together into a single, simplified setting the control…
In a shocking turn of events, it has been discovered that there is a silent hacking campaign targeted at people who might be browsing their computers and looking for information on Bengal cats in Australia.
There is recent research by “Yext” that has come out and unearthed a resounding revelation that has broken the back of digital marketing. According to this research, the seismic shift in customer search behavior is telling a story…
In a seismic shift rocking the world of e-commerce, Google AI Overviews are changing in ways that are dramatically jolting legacy search engine optimization strategies. Indeed, a new, exhaustive report by the highly respected analytics…
Google Ads has made a significant leap in allowing the control of more brand identity by advertisers on Performance Max campaigns. Ever since the official announcement at Google Marketing Live, a long list of configurations…
Using elements of a digital campaign and with the backing of tech billionaires, Donald Trump triumphed in a fiercely competitive election to defeat Kamala Harris in the 2024 election. Whereas Harris relied on mass rallies and media coverage…
Lastly, the EU is investigating whether Temu fulfills its obligation to provide researchers access to publicly available data on the platform, an essential DSA mandate to ensure accountability in digital marketplaces.
As people surround themselves with more and more technology, companies are looking for different ways to create authentic customers. One approach that has been noted to be transformative is the data transparency concept as highlighted by an industry report.
SEO has been declared dead so many times that industry experts would like to caution against the tendency to bury it too early. According to a renowned news platform, “the dismissal of SEO as a dying art overlooks the fact that…
The era of privacy-first digital marketing is pushing brands to adopt new strategies, with SEO now playing a crucial role in helping businesses adapt to data privacy demands. As brands move away from third-party data, SEO has become an essential tool for achieving …
The entire search marketing industry is in shock following a dramatic turn of events as Google yesterday rolled out its much-anticipated November 2024 core algorithm update. This already seems to be bringing about significan…
Suppose you are looking for something on the Internet and enter a website that looks credible and secure; you inadvertently provide your details to hackers. Today, hackers are attacking Google search results, they get into the sites that people believe most…
Advanced Web Ranking provides a groundbreaking report on Q3 search data, which reveals radical changes in Google search click-through rates (CTR) and shows the dramatic trends for digital marketers and website owners to take into account.
Google and The Linux Foundation have announced a new initiative called “Supporters of Chromium-Based Browsers.” This program aims to create a neutral platform…
Just this last October 2024, TikTok was able to launch a new ad feature that looks to shift the dynamics of marketing on the platform: Search Ads. With TikTok encouraging more engagement and arming the advertisers with direct access to high-intent audiences actively…
Just this last October 2024, TikTok was able to launch a new ad feature that looks to shift the dynamics of marketing on the platform: Search Ads. With TikTok encouraging more engagement and arming the advertisers with direct access to high-intent audiences actively…