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The U.S. Department of Justice has suggested a new antitrust intervention, this time asking Google to divest its Chrome browser and potentially the Android mobile operating system to supposedly curb search market monopolization.
Google has taken a new move against “parasite SEO” by updating comprehensively its site reputation abuse policy launched earlier this year. Parasite SEO involves practices where domains use their authority to manipulate…
Microsoft is transforming research on cybersecurity with its unprecedented Zero Day Quest, a pioneering hacking event designed to unearth critical vulnerabilities in cloud and AI technologies…
Web analytics professionals across the globe are undergoing a critical test with Google Analytics 4 (GA4) since users were reporting major problems with data collection, thus casting doubts over the reliability of the platform…
For making it easier for publishers, Google announced changes to its treatment of first-party cookie controls. For simplicity, the company is bringing together into a single, simplified setting the control…
In a shocking turn of events, it has been discovered that there is a silent hacking campaign targeted at people who might be browsing their computers and looking for information on Bengal cats in Australia.
There is recent research by “Yext” that has come out and unearthed a resounding revelation that has broken the back of digital marketing. According to this research, the seismic shift in customer search behavior is telling a story…
In a seismic shift rocking the world of e-commerce, Google AI Overviews are changing in ways that are dramatically jolting legacy search engine optimization strategies. Indeed, a new, exhaustive report by the highly respected analytics…
Google Ads has made a significant leap in allowing the control of more brand identity by advertisers on Performance Max campaigns. Ever since the official announcement at Google Marketing Live, a long list of configurations…
Lastly, the EU is investigating whether Temu fulfills its obligation to provide researchers access to publicly available data on the platform, an essential DSA mandate to ensure accountability in digital marketplaces.
Using elements of a digital campaign and with the backing of tech billionaires, Donald Trump triumphed in a fiercely competitive election to defeat Kamala Harris in the 2024 election. Whereas Harris relied on mass rallies and media coverage…
SEO has been declared dead so many times that industry experts would like to caution against the tendency to bury it too early. According to a renowned news platform, “the dismissal of SEO as a dying art overlooks the fact that…
As people surround themselves with more and more technology, companies are looking for different ways to create authentic customers. One approach that has been noted to be transformative is the data transparency concept as highlighted by an industry report.
The era of privacy-first digital marketing is pushing brands to adopt new strategies, with SEO now playing a crucial role in helping businesses adapt to data privacy demands. As brands move away from third-party data, SEO has become an essential tool for achieving …
Suppose you are looking for something on the Internet and enter a website that looks credible and secure; you inadvertently provide your details to hackers. Today, hackers are attacking Google search results, they get into the sites that people believe most…
The entire search marketing industry is in shock following a dramatic turn of events as Google yesterday rolled out its much-anticipated November 2024 core algorithm update. This already seems to be bringing about significan…
Just this last October 2024, TikTok was able to launch a new ad feature that looks to shift the dynamics of marketing on the platform: Search Ads. With TikTok encouraging more engagement and arming the advertisers with direct access to high-intent audiences actively…
Just this last October 2024, TikTok was able to launch a new ad feature that looks to shift the dynamics of marketing on the platform: Search Ads. With TikTok encouraging more engagement and arming the advertisers with direct access to high-intent audiences actively…
