Kamala Harris vs Donald Trump: How Digital Marketing Sealed Trump’s Victory in 2024

The largest contribution of $75 million was made by Elon Musk, CEO of Tesla and SpaceX through his Fund raised for Trump Campaign, America PAC. This major funding supported a movement of digital and grass-root campaigns, aimed at swing states, as well as supporting Trump’s social media presence. America PAC’s spending was more than $96 million further investment was made in Republican congressional races to guarantee an extensive ground operation that provided Trump with an extensive campaign network among voters, both casual and loyal.

Trump’s digital strategy involved informing and the management of data to design particular campaigns on social media by targeting particular voters. Most notable of the changes was Musk’s ownership of X (formerly Twitter). Through promoted content and algorithmic intervention, the platform extended and reinforced Trump’s message, using raw populism to challenge the traditional press’ framing in real-time, as well as beyond. This digital approach was different from what Harris did, which was more traditional media and did not align with the level of targeted online engagement.

Also, Musk went beyond the financial support of Trump, providing him with means of direct communication with people through his platforms. Added to this, through America PAC, Trump deployed an efficient voter mobilization that fixed his stand in core states. It proved more effective than Harris’s traditional voter outreach approach, illustrating the new trend of how technology and digital advertising drive change in American politics in the age of Musk.

Following Trump back in office, Musk has been identified as a major power in the form of finances and technologies in this digital-oriented campaign win, pointing to the emerging significance of digital media and giant IT firms in contemporary elections.