How to Use Google Business Profile to Get More Customers

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Julie Blankenship

Is editor at rank1pro.com, has a decade of writing experience. With a strong background in Digital Marketing and PR Agencies.

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  • Blog Last Updated October 21, 2024
How to Use Google Business Profile to Get More Customers

PRO TIP:

Make sure your business address and phone number are identical everywhere: Google Business Profile, your website, and even your social media pages. The consistency also helps your SEO and local rank.

Key Takeaways

  • Google Business Profile is a free tool that can increase a customer’s local visibility, encourages building customer’s trust, and ultimately increases engagement.
  • Critical optimization can be achieved through regular profile updates, time-to-time response to reviews, and high-resolution images.
  • The more local SEO keywords included in your profile, the higher you will rank in a given region during local searches.
  • Use posts, messaging, and booking to give the customer the smoothest experience possible.
  • Positive reviews can build user trust in an organization and help a profile gain more ranks on search results.

What is Google Business Profile?

Google Business Profile is the new name of the service formerly known as Google My Business, which Google has put together to help businesses handle their online presence. A business profile can be created or maintained, giving potential customers important information like the business’s name and contact information, which may be a phone number, address, website;

  • Business hours
  • Reviews from customers
  • Images of the business or products

Other businesses can connect directly with customers in reviewing by responding to inquiries and posting updates.

Why Google Business Profile is Critical to Acquiring Customers

1. Higher Visibility Locally

The most significant factors that can lead to an eventual appearance in search results for the users seeking locally are an optimized Google Business Profile, and a proper and accurate profile raises the odds for your business to appear in the desired Google Local Pack when users search for products and services within their local area.

2. Builds Trust with Reviews

People believe online reviews. With your Google Business Profile, clients can comment directly on your profile-for all who look for your business to read.
They create trust and credibility; therefore, consumers are more likely to choose your business than competitors.

3. Enhanced Engagement via Features

The feature provides better engagement of a potential customer with the platform. Some of these features comprise of:

  • Post: Share posts and messages right on your profile with updates, offers, and announcements.
  • Messages: Allow customers to direct message you through Google.
  • Bookings: Integrated bookings allow businesses who utilize services like appointment scheduling or reservations.

How to Enhance Your Google Business Profile to Get More Customers

1. Fill Out the Entire Business

How to optimize your Google Business Profile is a process that follows from filling out the entire business information. You will need to provide information such as; business name, address, phone number, website URL, business category, and operational hours.

2. Quality Images

Quality images of the business, products, or services that will add in complete view about what you offer to the targeted customer. The best way to interact is perhaps the picture content. Now, include quality images of your business, products, or services that will provide the targeted customer with a clear view of what you offer.

3. Update Your Google Business Profile Regularly

Your Google Business Profile must be current with the offers events and news to be kept abreast of by your customers. Profiles that are more active in terms of ranking them on better visibility are favored by Google.

4. Encourage and Respond to Reviews

Positive reviews enhance your credibility, but they also make it easy for the search results in your area to rank you better. Urge customers to give reviews and, most importantly, make sure to answer the positive and negative ones.

5. Use of Keyphrase

You would have optimized your website with the help of SEO; now it is the time for Google Business Profile optimization as well. The keywords relevant to your business industry must be applied on your business description and posts within your profile. Business-specific or area-specific local SEO keywords must be applied in the description and posts on your Google Business Profile.

Google Business Profile- Year-wise Popularity

Google Business Profile was quite popular in the recent past. Here is the graph showing how the platform has been used over the past five years.

Google Business Profile- Year-wise Popularity
  • 2019: Profile engagement begins to grow as companies begin to see the value of the local search.
  • 2020: Once the pandemic reaches, online searches intensify based on the number of views as related to the local business profiles.
  • 2021: Expansion is further fueled by major updates such as messaging and service listings.
  • 2022: With the inclusion of AI features that provide for automated responses, efficiency is encouraged.
  • 2023: Enhancements in analytics and engagement tools put Google Business Profile at the frontlines for small businesses.

Google Business Profile Ratings Comparison Table

Platform User Rating (Out of 5) Key Features Ease of Use
Google Business Profile 4.7 Free, Local SEO benefits, Messaging, Analytics High
Yelp 3.9 Review management, Advertising options Moderate
Facebook Business Pages 4.3 Social engagement, Reviews, Ads High
TripAdvisor Business 4.1 Reviews, Travel focus, Paid features Moderate

Best User Experience Examples of Google Business Profile

Example 1: Local Bakery Boosts Foot Traffic

A small local bakery optimized its Google Business Profile, posting offers every week and encouraging customers to write reviews. In three months, foot traffic increased by 40% as locals easily found the bakery through Google Maps.

Example 2: Improve SEO of Dental Clinic

It is noted that the dental clinic managed to climb the ranking of its local SEO through time-to-time updating of its Google Business Profile through new services, offers, and high-resolution images. Also from the patients’ encouragement to leave reviews, it improved the profile’s visibility.

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FAQs

Set up a profile: start by going to Google Business Profile, log into the account by using your Google account, and continue entering business information details provided.

Google Business Profile enhances local SEO since it offers more visibility of your business locally. Real business information, reviews, and frequent updates improve ranking of search results on your business.

Yes, I do; whether they are negative or positive, it truly speaks volumes that you actually care about the feedback from your clients. It can boost engagement and, most importantly, trust from future customers.

Yes, you can directly share offers on your profile for customers to view and take advantage of your services.

Update your profile at least once a month or every time you have any change to your information and special offerings.

Conclusion

Optimizing your Google Business Profile has been one of the simplest and most effective ways to attract more customers and boost your local SEO ranking. An optimally set profile avails complete and accurate information, encourages customer reviews, and ensures regular updates about your business and services offered, which increases your business’s visibility to increase customer engagement. With an increasingly competitive market, you certainly don’t want to miss the full potential of this free tool that can balance the perspective in your favor.

Here are some best practices that will help your Google Business Profile stand out from the rest, increase traffic to your business, and eventually grow your customer base.

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