Google Drops Bombshell December Core Update: Search Landscape Trembles Again!

Google has rolled out another broad algorithm update just a week after the conclusion of the November core update, which ran for 24 days. The search giant confirms that the December 2024 core update is live, with an expected two-week rollout that will keep website owners and SEO professionals on the edge of their seats.

That quickly wraps up the biggest core update so far this year – a March 2024 one that Google called its most massive core update ever – as it ran for an unbelievable 45 days. The updated version continues Google’s unwavering drive to strive for better search quality and user experience.

Interestingly, Google, characteristically cryptic about which changes in particular, allows only this glimpse into what’s coming. “We have different core systems we’re always improving,” the company reported, leaving it at that.

For website owners bracing for potential ranking fluctuations, Google’s advice remains the same: focus on creating genuinely helpful, people-first content. “There’s nothing new or special that creators need to do, the company reassured content creators, as long as they’ve been making satisfying content meant for people.”

But the update isn’t without potential pitfalls. Websites harmed by previous updates, most notably the September 2023 helpful content update, shouldn’t expect redemption anytime soon. The road to recovery is complex and nuanced.

There will be a lot to observe for digital marketers and owners of websites over the next two weeks, some huge swings and others with barely noticeable ones. The key here, however, is agility and commitment to creating good user-centric content.

One thing is certain in the rapidly moving landscape of search: change is the only constant in Google.

Stay tuned, stay informed, and most importantly, stay adaptable.