Google Business Profile Updates Not Showing: What You Need to Know 

  • Blog Last Updated Aprl 23, 2025
  • Google Search Engine Optimization

As of April 23rd, 2025, updates to Google Business Profiles (GBP) such as published posts, events, and offers are not showing up on live listings. Despite being created and published through the GBP dashboard or Google Search, these updates are missing from the public-facing “Updates” or “From the Business” section on Google Search and Maps. 

Why Are Updates Not Showing?

Google has not released an official statement, leaving businesses to consider possible causes based on platform behavior. Several reasons are being discussed:

  • Technical Glitch: A bug in Google’s system might prevent updates from displaying correctly. Such issues have happened before and are usually fixed with a patch.
  • Interface Testing: Google could be testing a new design for Google Business Profile, temporarily hiding the updates section.
  • Policy or Algorithm Changes: A shift in content filtering or prioritization might affect visibility, though no specific policy change has been announced.

Without confirmation, businesses must focus on managing the issue while awaiting a fix.

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Impact on Your Business

Lack of changes on your Google My Business profile can lower your online visibility. With updates being one of the principal ways to interact with customers, as well as increase traffic and conversions, businesses may encounter:  

  • Reduced Customer Engagement: Missed promotions, events, and new product launches by customers.
  • Lower Traffic: Fewer clicks to websites or calls to the business.
  • Competitive Disadvantage: Businesses unable to show updates may lose ground to competitors with active profiles.

This global issue highlights the need to diversify marketing channels while addressing the GBP challenge.

What You Can Do Right Now

To lessen the impact and prepare for a resolution, consider these four steps:

1. Keep Posting Updates

Continue creating and publishing posts, offers, and events in your GBP dashboard. This ensures your content is ready when the issue is resolved, avoiding gaps in customer communication.

2. Monitor Your Profile

Regularly check your Google Business Profile on Google Search and Maps across devices and locations. Look for changes in update visibility and note any patterns.

3. Document the Problem

Take screenshots and record timestamps when publishing updates and checking their visibility. This evidence is useful when reporting issues to Google Support.

4. Contact Google

Reach out to Google through the Google Business Profile Help Center or X at @GoogleMyBiz. Provide details, including your business name, profile URL, and screenshots, to help Google address the issue.

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Final Words!

This is an ongoing situation, and Google may provide a fix soon. Monitor channels like the Google Business Profile Community and X at @GoogleMyBiz for updates. The Google My Business not publicly visible issue shows the challenges of relying on third-party platforms. While Google is maybe working on a solution, businesses can use this time to strengthen their digital presence through various marketing strategies. 

Experts in Rank1Pro can help you understand the ongoing solution and how to deal with it. Staying proactive by posting updates, monitoring profiles, and engaging customers elsewhere will help reduce the impact.

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